Lead Generation

Performance Paid Media

Our Performance Paid Media solution leverages cutting-edge technology and strategic partnerships to supercharge your online presence and drive high-quality leads directly to your business.

300%

Many small businesses report an average ROI of 300% or more from paid media campaigns.

25%

Small businesses that leverage paid advertising saw an average increase in leads of 25%.

How It Works

From creating a high-converting landing page to delivering qualified leads, we've got you covered.

Landing Page Creation

We craft a customized landing page that embodies your company’s brand, featuring your logo and highlighting special offers. This page is designed not just to attract attention but to convert visitors into leads.

Budget & Target Area Setup

You define your advertising budget and target area. Our system optimizes your ad spend by focusing on the locations and demographics that matter most to your business.

Lead Generation & Delivery

Our platform and process sends qualified leads directly to your call center and/or CRM. We ensure that you receive high-quality prospects who are genuinely interested in your services.

Pay Only for Qualified Leads

With our performance-based model, you only pay for leads that meet your criteria, ensuring that every dollar you invest works toward growing your business.

Performance Paid Media

Strategic Syndication Across Marketing Channels

We utilize a comprehensive network to ensure maximum visibility and engagement for your brand:

Google & Bing

Tap into the world’s largest search engines to capture intent-driven traffic.

Meta (Facebook & Instagram) Ads

Engage with users on the world’s most popular social media platforms.

Programmatic Advertising

Utilize automated bidding on digital advertising space for targeted reach and efficiency.

Proprietary Acquisition & Comparison Sites

Leverage proprietary traffic networks and search sites to showcase your brand and attract qualified leads.

Why Choose US?

We believe in the power of human connection.

We invest in the best people, technology, and processes so that our clients can focus on growth.

Custom Branding

Your unique identity is at the forefront with our bespoke landing pages.

Targeted Marketing

Precise budget and geographic targeting ensure that your ads reach the right audience.

Efficient Lead Delivery

Get high-quality leads delivered straight to your sales team or CRM.

Exclusive, High-Quality Leads

We focus on delivering leads that are genuinely interested in your services, ensuring you get the best value for your investment.

Dedicated Account Team

Our expert team works closely with your in-house marketing team and/or agency to ensure brand congruency and protection. We’re here to align our strategies with your goals and maintain the integrity of your brand.

Performance Paid Media

Pricing Models

These pricing options are designed to provide flexibility and ensure that you’re only paying for performance that directly impacts your bottom line.

Cost Per Lead

With our CPL model, you pay an all-inclusive cost per lead based on your target geography and business category.

This means that your investment is directly tied to the number of qualified leads you receive, ensuring maximum efficiency. For national accounts, we offer custom pricing based on the level of commitment, providing scalability for larger campaigns. In this model, EverConnect covers all media spend, allowing you to focus solely on converting the leads delivered.

PROS
Easy to Understand & Budget: With an all-in CPL, budgeting becomes straightforward, as you know exactly what you're paying per qualified lead.
Predictable Costs: This model ensures a fixed cost for each lead, making it simpler to plan your marketing expenditures.
CONS
Less Flexibility on Lead Volume: Since EverConnect fronts the media spend, the volume of leads may be more limited, and scale might be slower compared to models where clients manage their own media budget.

Media Plus Lead Fee

In the Media Plus model, the client pays all media spend as a passthrough cost, ensuring full transparency and control over the advertising budget.

In addition to the media spend, there is a lead fee that applies for every qualified lead generated. This model gives you the flexibility to allocate your media budget while paying a separate fee for the leads delivered, offering a balance between budget control and lead generation.

PROS
Flexibility on Lead Volume: You have greater control over the lead volume, as you can adjust your media spend based on campaign performance and desired outcomes.
More Influence Over Ad Spend: The passthrough model allows you to increase or decrease the media budget to align with your marketing goals and seasonal changes.
CONS
CPL Variability: The cost per lead can fluctuate, especially near the end of the month, as conversion rates may vary. These spikes in CPL can affect the overall campaign cost and make it harder to predict exact expenditures.
Performance Paid Media

Minimum Qualifications

To ensure the effectiveness and scalability of our Performance Paid Media solution, both pricing models mentioned above, have minimum qualification requirements. These thresholds are designed to maximize your campaign's performance and reach.

Minimum Coverage Area

A minimum of 500k households or 5,000 ZIP codes must be covered to qualify for our performance-driven media campaigns. This ensures that your ads reach a substantial audience and generate the volume needed for high-quality lead delivery.

Minimum Monthly Budget

Both pricing models require a minimum monthly budget of $5,000. This investment is necessary to optimize ad spend, ensuring your campaigns receive the visibility and reach needed to drive results.

These minimum qualifications are designed to support robust, scalable campaigns that generate meaningful leads and a strong return on investment.

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