When Zintex Remodeling Group, a family-owned business, got started in 2001, they offered a variety of home improvement products. However, in the past 6-7 years, they transitioned to specializing solely in bathroom remodeling.
Zintex’s Vice President of Marketing, Eric Peschke has played a pivotal role in shaping their marketing and lead generation approach. When he joined the company in March of 2021, he quickly identified a key area of improvement: lead generation.
Upon joining Zintex, Peschke identified a primary challenge and subsequent opportunity: The need for more high-quality leads to fuel their expanding operations. The company's existing lead generation sources were not sufficient to meet their growing demands, which was crucial given their high close rate and effective sales team.
“One of the best things that a marketing person can have is a sales team that can close,” Peschke explained. But the only way to have that is to also have enough lead sources and appointments to run.
Recognizing the need for a proven and scalable solution, Peschke sought out EverConnect due to their strong industry reputation and successful track record with similar companies. He aimed to test various lead generation sources, leveraging the EverConnect Marketplace solution to improve lead quality and quantity.
Eric made a pivotal decision to adjust the payout share rate from 14% to 16%, which aimed to strike a balance between cost and lead quality. The larger rate's goal was to increase the rate of high-quality leads and enhance campaign performance.
“When you get to a point where you see something’s working and you’ve got the secret sauce, then it's a matter of being able to scale it,” Peschke noted.
Since adopting EverConnect’s solutions, Zintex Remodeling Group has seen impressive results:
Peschke attributes some of Zintex’s success with EverConnect to quality collaboration with their account management team. “Everybody on the team is great when it comes to communication,” Peschke says.
Looking ahead, Zintex aims to continue its growth trajectory. “Our goal has always been to become a 100-plus million-dollar bathroom remodeling company,” Peschke revealed. The company is on track to potentially achieve $70-75 million in revenue this year, driven by effective lead generation and a dedicated team.
When asked about recommending EverConnect, Peschke did not hesitate: “Oh, yeah, absolutely.” He highlighted the importance of working with established lead generation companies, stating, Er He also advised potential partners to commit to a trial period: “You have to spend the money and you have to give them at least 2 to 3 months to be able to see what it’s truly capable of.”
EverConnect aims to support Zintex Remodeling Group in meeting their increasing demand for high-quality leads.
Zintex Remodeling Group’s partnership with EverConnect has been a key factor in overcoming lead generation challenges and driving substantial business growth. Through a payout increase, EverConnect was able to drive more high-quality leads for Zintex, resulting in a higher lead-to-close rate and increased revenue.
This successful collaboration highlights the value of strategic partnerships and customized marketing solutions in reaching business goals.
