Case Study: R.S. Andrews Heating & Air

Overview: R.S. Andrews Heating & Air and EverConnect Live

R.S. Andrews Heating & Air was established in 1968. Fast forward to today: it's a leading HVAC, plumbing, and electrical services provider in Atlanta and South Carolina.

This family-owned business is known for its exceptional service and customer focus. But the company faced a challenge: the need for more leads to support growth.

This growth included both organic expansion and acquisitions. More customer inquiries were crucial for their strategy. They needed to find leads that matched their expansion and maintained their service standards.

To solve this, R.S. Andrews partnered with EverConnect Live for lead generation. This service uses digital marketing to generate exclusive leads.

The partnership has proven beneficial. It increased lead volume and quality, contributing to the company's success.

Looking ahead, R.S. Andrews plans continued investment in growth. And their president’s proactive approach ensures they stay competitive.

The future looks promising for R.S. Andrews. They are focused on leveraging both current and new strategies for market presence.

Background: About R.S. Andrews Heating & Air

Established in 1968, R.S. Andrews Heating & Air has become a leading HVAC, plumbing, and electrical services provider. Based in Atlanta, they also serve Savannah, Bluffton, and Hilton Head in South Carolina.

The company is one of the few family-owned businesses in this competitive sector.

Dari Payrow, the president, leads with a focus on business development and marketing. A major challenge is recruiting skilled tradespeople. Payrow's leadership is crucial for the company's growth and high service standards.

The team at R.S. Andrews numbers about 250 professionals. Each one is committed to exceptional service.

R.S. Andrews is known for its customer-focused approach. Their mascot, "Smiley," symbolizes their friendly ethos.

Their motto is “Story After Story, We Deliver Smiles.” They aim to leave a positive impression on every customer.

The company offers a range of services, catering to various customer needs. These include HVAC, electrical, and plumbing services for homes and businesses. They also do air duct cleaning and insulation services.

Building strong relationships with clients is central to their success. Customer satisfaction is their ultimate goal.

The Problem: Needing More Leads to Meet Growth Goals

R.S. Andrews Heating & Air is a dynamic, growing company. They faced a significant challenge: the need for more leads.

They needed to ensure these leads were high-quality. The leads also had to align with their services and values.

Leads are potential customers interested in their services. They are crucial for growth and continuous work for their technicians.

R.S. Andrews is featured in various local directories. However, they wanted to increase their lead volume.

This need was part of their aggressive growth strategy. The strategy included organic expansion and acquisitions. More customer inquiries were required to support this growth.

In addition, the company was adding more trucks and technicians. This compounded the need to generate enough calls for these new resources.

The Solution: Partnering with EverConnect Live for Lead Generation

To address the need for more leads, R.S. Andrews Heating & Air turned to EverConnect Live.

This lead generation service offers a unique approach to connecting contractors with customers. Its hassle-free system allows businesses like R.S. Andrews to focus on their work rather than marketing.

Here's how EverConnect Live works:

Direct Calls. When customers call, EverConnect Live routes these calls to the contractor.
Service Appointments. The contractor answers the call, sets up the appointment, and delivers the service.
Payment. After job completion, the customer pays the contractor directly.
Billing for Leads. Each lead is tracked, and R.S. Andrews is billed based on the service agreement.

What sets EverConnect Live apart is its exclusive leads.

It sends each lead to only one partner. This means R.S. Andrews doesn’t have to compete with other contractors for the same job.

While not every lead guarantees a job, the top partners of EverConnect Live close about 90% of the leads.

Another advantage is the fair and flexible pricing.

R.S. Andrews pays only for valid leads related to the services they offer. There are no charges for wrong numbers, no setup or monthly fees, and no long-term contracts.

The account can be paused anytime.

With dedicated account managers and a system focused on delivering quality leads, R.S. Andrews found a reliable partner in EverConnect Live.

The Results: Measuring the Impact of EverConnect Live on R.S. Andrews Heating & Air

Return on investment (ROI) is crucial for any business investment. And after partnering with EverConnect Live, R.S. Andrews Heating & Air saw measurable results.

When compared to other alternatives, EverConnect Live stood out in several ways.

One key differentiator was how the service handles calls that don't lead to bookings. This might be due to service fee charges.

Unlike many other companies, these calls don't count as chargeable leads. This policy is a distinct advantage. It sets EverConnect Live apart from the majority of similar services.

EverConnect Live also delivered high-quality leads.

"I'd say it's above average. So it's definitely in a good spot as far as quality, it's been good," said Payrow.

This aspect of quality is crucial. R.S. Andrews found many other lead generation services to be lower in comparison.

In terms of ROI, Payrow expressed satisfaction with the results from EverConnect Live.

Though not constantly monitoring detailed metrics, Payrow keeps an eye on the number of calls and bookings made.

Detailed reports are pulled quarterly or yearly. These assess the performance. For example, they show the number of leads received, appointments booked, and jobs completed.

The last checks showed that the ROI was positive, with no significant issues.

The partnership with EverConnect Live has been positive for R.S. Andrews Heating & Air. It has contributed to the company's growth and success in a competitive market.

"If it's working, I refer. And I've referred EverConnect Live to a lot of different clients across the U.S.," Payrow confirmed.

The results indicate a good ROI. This aligns with the company's goals for expansion and quality service delivery.

The Future: Looking Ahead for R.S. Andrews Heating & Air

As R.S. Andrews Heating & Air looks to the future, continued investment in growth remains a priority.

R.S. Andrews uses a broad spectrum of digital and traditional media. They have dedicated teams for different platforms, including Facebook and display advertising. Their extensive investment covers TV, radio, and OTT (Over-The-Top) media.

Payrow expresses a clear need for more leads and is open to exploring new avenues for lead generation.

The company is willing to consider various products, services, or partnerships.

ARTICLE: Top 5 HVAC Marketing Ideas That Work

An option we recommend exploring is EverConnect Direct. EverConnect Direct offers new ways to get customer leads that aren't just phone calls. This might help R.S. Andrews win more market share and support their commitment to expansion and adapting to market changes.